Grammy-nominated · DMX · Jay-Z · LL Cool J · Dipset
Edward "Self" Hinson. 30 years and 25+ platinum records in the room with the greats. Now the door is open to you — enter the beat challenge, buy the music, read the story, or sit down with me.
Free Music Growth Blueprint — Instant Access
No spam · Unsubscribe anytime · Blueprint gives you the WHAT. The call gives you the HOW.
Round 001 is done and it crowned a winner. Round 002 is open. $25 gets you in — and a new round drops every month.
The winner gets studio time, a session with Self, a promo video, and a shot at the ELPD label.
Enter Round 002 — $25Missed round 001? See how it went.
The Super Producer Self Story
14 chapters. The whole truth. From Southside Jamaica Queens to 25+ platinum records — through prison, depression, Irv Gotti's credit theft, Chris Lighty, the million dollar deal that collapsed, and how I rebuilt everything from a barbershop floor in Atlanta at 39 years old.
"Both things are true. The plaques and the prison. The platinum and the pain. The real miracle isn't going platinum — the real miracle is getting back up."
Instant digital download · No shipping · Read on any device
Direct access to 30 years of platinum-level knowledge. No gatekeepers. No fluff.
My own records, and the same production, mixing, and ISRC work I do for artists.
Produced, mixed, arranged, and edited by Self. Buy direct — the Digital Deluxe comes with all 8 instrumentals and producer commentary, and it's only sold here.
Live 24/7
SSTV is a 24/7 network for independent artists, creators, and businesses — your own channel, without a broadcast deal. Watch free, then put your content on it.
Real results from real artists — Atlanta · New York · Los Angeles · London · Boston · Brisbane
"Super Producer Self don't miss. Every beat he touched for me had that New York grit I was looking for. He understands the culture, he understands the street, and he knows how to translate that into music. That's rare."
"As a female rapper in New York you have to work twice as hard to be taken seriously. Self treated my vision with the same respect he'd give any major artist. The production was elite and he never cut corners. I felt heard the whole time."
"Self produced some of my best records and never once tried to take more than what was fair. That integrity is everything in this industry. ELPD Productions is built different — real ones who move with honor."
"Super Producer Self pulled something out of my voice I didn't even know was there. He creates an environment where you feel free to be your most authentic self. My best performances have all come from working with him at ELPD Productions."
"I've talked to a lot of people in this industry and Self is one of the few who actually walks the walk. No cap, no gimmicks — just real knowledge and real results. If you get a chance to work with him, don't sleep on it."
"ELPD Productions gave my music the sound it deserved. Self heard exactly what I was trying to do and executed it at a level I couldn't find anywhere else in New York. The beats, the mix, the whole vibe — certified."
Edward "Self" Hinson is a Grammy-nominated music producer, film director, and entrepreneur with 30+ years of verified credits in the music industry. CEO of ELPD Productions Inc., Executive Producer of The Wknd Work Show on Shade 45 / Sirius XM, and the founder of ELPD Digital. Born in Southside Jamaica, Queens. Based in Atlanta, GA.
