Shade 45 · Grammy-Nominated · 25+ Platinum Records · DMX · Jay-Z · LL Cool J  

For Veteran Hip-Hop Artists

You Were Supposed
to Be Up By Now.

If you came up in the era that built this culture and you're still trying to figure out the new game — you're in the right place. Grammy-nominated producer. 25+ platinum records. Built for the artists and producers the industry slept on.

Get Your Track Reviewed On Shade 45
Hip-Hop Veterans — Super Producer Self

The Culture · Still in the Room

Super Producer Self — Music Appreciation Award · 50 Million Worldwide Sales

Music Appreciation Award · 50M Worldwide Sales

Grammy-Nominated
25+ Platinum Records
Shade 45 · Sirius XM
Amazon Prime Director
30+ Years in the Game
The Real Problem

The Industry Moved
Without Telling You

You know this game. You were in the studio when the records that built hip-hop were being made. You've got verses, you've got beats, you've got skill — but somewhere along the way the industry moved and nobody handed you the new map.

And the coaches out here? Most of them weren't even born when you were locking in your craft. They're teaching TikTok strategies to kids who don't know what a sample clearance is. That's not your problem.

Your problem is monetization, infrastructure, and getting your music in the rooms it deserves to be in — without playing catch-up to algorithms designed for somebody half your age.

Who You're Working With

This Is The Resume

Not a YouTube coach. Not a course-seller with 2 years of experience. This is 30+ years actually being in the rooms.

Grammy-Nominated Juelz Santana / Dipset album — recognized at the highest level in the industry
25+ Platinum Records DMX · Jay-Z · LL Cool J · Cam'ron · Method Man · Onyx · Busta · Ja Rule · DJ Clue
Executive Producer — The Wknd Work Show Shade 45 · Sirius XM · Eminem's official channel · Millions of listeners
Film Director — The Third Wish Available on Amazon Prime · IMDB listed · Full feature production
NYC Music Trailblazer Award Honored by the NYC Council and Hood Caucus · Public Advocate Proclamation
30+ Years Actually in the Rooms Not 30 days on YouTube watching them — real industry, real relationships, real results
Two Ways In

Pick Your Door

Both doors lead to the same place — your music in the right rooms with the right people behind it.

Door 1: Get Heard

Wknd Work Show Submission

Buy any beat pack or course. Get your track in front of Self for a possible on-air review on Shade 45. Real feedback. Real exposure. From the man who built the platform.

From $79 — Beat pack or course purchase
Submit My Track
Door 2: Get a Plan

The Veteran Audit

One hour with Self. Full review of where you are, where you got stuck, and the exact next 90 days to monetize what you've already built. No generic advice — this is for people who already know the game.

$250 — 1-hour 1-on-1 session
View Consulting Sessions
1-on-1 With Self

Built For Veterans

Every session is designed specifically for artists who already have the skill — and just need the right next move.

Tier 1
The Comeback Plan
30 Minutes
$150

For veterans relaunching after a hiatus. We map what's still working from your old playbook and what needs replacing. You leave with a clear picture of your next 30 days.

Get This Session
100% Satisfaction GuaranteeIf the first 10 minutes don't deliver value, you get a full refund. No questions asked.
Tier 2 FLAGSHIP
The Veteran Audit
1 Hour
$250

Full breakdown: where you got stuck, what to monetize first, and a 90-day next-step plan. The flagship tier for serious veteran artists ready to move with precision.

Get My Audit
100% Satisfaction GuaranteeIf the first 10 minutes don't deliver value, you get a full refund. No questions asked.
Tier 3
The Sovereignty Session
2 Hours
$500

Full business, brand, and publishing review. Optional Capital Connect Management handoff for artists ready for full-service representation. The complete picture.

Get This Session
100% Satisfaction GuaranteeIf the first 10 minutes don't deliver value, you get a full refund. No questions asked.
Best Value

The Veteran's Bundle

Everything you need to restart — packaged into one offer at one price.

🎖️ Veteran's Bundle — Best Value

The Veteran's Bundle — Everything You Need to Restart

$499 $797 Save $298
  • Platinum Producer Blueprint Course (12 modules) — A-to-Z music production & business roadmap. All 12 modules unlocked immediately.
  • 30-Minute Comeback Plan Call with Self — 1-on-1 session: map what's working, what needs replacing, your next 30 days.
  • Automatic Wknd Work Show Submission — Your track submitted directly to Self for possible on-air review on Shade 45 · Sirius XM.
  • 30-Day Money-Back Guarantee — If you're not satisfied within 30 days, you get a full refund. No questions asked.
Get The Bundle — $499
30-day money-back guarantee · Pay via Square · Course access within 24 hours · Email [email protected] after payment
Let's Fix That

The Industry Didn't Forget About You.
It Just Moved Without Telling You.

Let's fix that. Free 15-minute call. No pitch, no pressure. Just a real conversation between two people who know what this game actually is.

Work With Self

Grammy-Nominated  ·  30+ Years  ·  25+ Platinum Records  ·  Shade 45